fall/winter 2024
earn more & raise capital
Watch this space for new trainings,
… and how to register
We launched new finance training this past summer. It was an eye opener for those who attended.
DIY and self-paced business training is ready to go now as well.
We have been busy training and speaking engagements with young talent at University of Maryland Eastern Shore, Maryland Institute College of Art, and with new real estate training with Sparen Homes.
Watch this space for new trainings.
… and how to register

EMRC Session 3: Now You Take Real Financial Control
Every entrepreneur knows that if you run out of cash, you’re likely not going to last long. However, cash and value are not the same thing.
There are companies with tons of cash, but not much capacity to sustain ongoing value. Likewise, there are cash-poor companies that have value. Where does your company fall in that continuum? What is your plan for managing cash and building value? What are the levers of control that accounting and finance give you to optimize outcomes?
Topics for this final session include:
Cash Flow Planning
Revisiting Cash vs. Accrual
Turning Budgets into Projections
Turning Projections into a Capital Plan
Turning a Capital Plan into Investor Relations

EMRC Session 2: Accounting … Actually Made Clear
Accounting anyone?
The practice of accounting establishes a powerful mode of communication that is essential to competency in business matters. So, why is it that mostly it’s accountants talking about accounting, not entrepreneurs?
If you detest talking about accounting, reading spreadsheets, and looking at reports, this is the perfect session for you! Yes, we will go do all those things … and, we’ll also provide the creative motivations for how that language will empower your work.
Topics include:
Math is Ok (Part 2): Why A must = L + E
Chart of Accounts and T Accounts
Transactions in Action
What Your Accounting Software is Supposed to be Doing
Why Finance is Not Accounting
Mastering Finance as an Entrepreneurial Executive

EMRC Session 1: The Finance Mindset … Finally Decoded
Most entrepreneurs are very good at what they do. They have to be. Why else would they be in business?
Being great at all the things that support what they do is another story. Finance and accounting is, frequently, one of those things that entrepreneurs have a real challenge with.
If that’s you, this session will go to work on opening the door to how to think like a finance-minded person (without going crazy or doing too much math). Topics include:
Math is Ok: A = L + E
Social Context for Accounting
Thinking like a Capitalist vs. a Robber Baron
Assets vs. Capitalization
The Impact of Cash vs. Accrual